Integrated Campaign Manager (Marketing)

TL;DR

Integrated Campaign Manager (Marketing): Planning and executing multi-channel brand campaigns for female health initiatives, focusing on brand impact, cultural relevance, and organic reach. Focus on translating brand belief into tangible, emotional, and high-performing work while driving change for women's health globally.

Location: Hybrid model, requiring 3 days per week in the office (United Kingdom)

Salary: £43,000–£49,000 GBP

Company

hirify.global is the world's #1 health & fitness app, focused on female health with AI-powered, privacy-first, and clinically backed solutions, recently valued at $1B.

What you will do

• Plan and execute integrated brand campaigns across multiple channels, from concept to launch and measurement.
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, CRM, and Organic Social teams.
• Build messaging and creative strategies that drive word-of-mouth and organic reach.
• Manage campaign asset production and execution, ensuring creative excellence and cohesive user experience.
• Manage the campaign calendar, identifying key high-impact, cultural, and business moments.
• Identify and manage new executional and channel opportunities, including brand partnerships and guerrilla stunts.
• Manage campaign budgets, prioritizing investments for organic buzz and measurable impact.

Requirements

• 4+ years of experience in campaign planning and execution for consumer brands or apps.
• Proven track record of developing and executing multi-channel brand campaigns.
• Strong experience working cross-functionally with Creative, Product Marketing, Growth, Social Growth, PR, and UA.
• Deep understanding of the cultural and social landscape to identify authentic participation moments.
• Experience working on purpose, education, or impact-tied campaigns, ideally in health, wellness, or tech.
• Confident in managing creative production workflows, internal and external teams, and multiple stakeholders.
• Analytical mindset with experience in tracking campaign performance, reporting, and iterating.
• Experience in budget management and resource allocation with a focus on efficient, high-impact execution.
• Strong understanding of female audiences and issues surrounding women’s health, privacy, and empowerment.

Nice to have

• Experience within healthtech, femtech, or wellness sectors, with a focus on protecting user’s health data and privacy.
• Previous exposure to advocacy, education, or CSR-style campaigns.

Culture & Benefits

• Competitive salary with annual reviews and opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus additional health, pension, and wellbeing perks.
• Mission-led, product-driven team that moves fast, stays focused, and takes ownership.