Customer Marketing Manager

TL;DR

Customer Marketing Manager: Design and execute global customer marketing strategies focusing on retention, engagement, and expansion. Focus on developing customer advocacy programs, optimizing NRR growth, and collaborating cross-functionally to create marketing assets and educational materials.

Location: Remote (must be based in Spain, Poland, Ukraine, Romania, Hungary, Portugal, South Africa, United Kingdom, Florida, Georgia, South Carolina, North Carolina, or West Virginia)

Company

hirify.global empowers employers to be free from geographical boundaries, offering a full-range people management tool and benefits to hire anyone from anywhere, working with Fortune 500 companies and top startups.

What you will do

• Build and execute a global customer marketing strategy focused on retention, advocacy, and upsell.
• Partner with Customer Success to identify expansion and cross-sell opportunities, creating targeted campaigns.
• Collaborate with the CXG team to design and maintain customer- and employee-facing education materials.
• Develop and maintain ongoing customer communications, including newsletters and product updates.
• Collaborate with Product Marketing and Content teams to turn success stories into marketing assets.
• Launch customer advocacy programs and measure their impact on engagement, retention, and expansion.

Requirements

• 3–6 years of experience in Customer or Lifecycle Marketing, ideally within B2B SaaS or HRTech.
• Strong understanding of customer journeys and NRR growth levers.
• Excellent communication skills and comfort working cross-functionally.
• Experience running email campaigns, customer newsletters, and advocacy programs.
• Analytical mindset and familiarity with tools like HubSpot, Salesforce, or similar CRM systems.
• Must be able to work remotely from Spain, Poland, Ukraine, Romania, Hungary, Portugal, South Africa, United Kingdom, Florida, Georgia, South Carolina, North Carolina, or West Virginia.

Culture & Benefits

• Startup environment where you have a voice and can influence rapid growth.
• Opportunity to help build and scale a global team for a market leader.
• Competitive compensation and 100% remote work with equipment of your choice.
• Generous PTO policy based on home country’s local laws.
• Work in a culture that values respect, kindness, continuous learning, diversity, and inclusion.

Hiring process

• AI tools may be used to support parts of the hiring process, but human judgment makes final decisions.