B2B Lifecycle Marketing Manager (AI)

TL;DR

B2B Lifecycle Marketing Manager (AI): Owns and executes demand-gen nurture flows and customer lifecycle programs for a software product, powered by HubSpot and AI-enabled personalization. Focus on designing intelligent, rules-based or algorithmic lifecycle programs, applying AI to content generation and personalization, and building experimentation frameworks for incremental impact.

Location: Hybrid role based in San Francisco or Boston

Company

hirify.global enables millions of people in over 200 countries to build software with any language, transforming raw ideas into real products rapidly.

What you will do

• Own and execute B2B lifecycle marketing across activation, engagement, retention, and expansion.
• Build and optimize demand-gen nurture programs for net-new B2B prospects.
• Design and run customer lifecycle programs for upsell, expansion, and re-engagement.
• Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide messaging strategies.
• Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot.
• Build experimentation frameworks to measure true incremental impact and partner with Data, GTM, and Product teams.

Requirements

• 5+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline.
• Deep, hands-on expertise with HubSpot, including marketing automation, lifecycle segmentation, and nurture flows.
• Proven experience with email deliverability, list hygiene, and sender reputation.
• Strong analytical instincts and comfort using data to drive prioritization and decision-making.
• Experience building adaptive, evolving lifecycle systems, not just static journeys.
• Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic.
• Comfort operating in ambiguity and proven experience using vibe coding.

Culture & Benefits

• Work with a small, talent-dense team that values extreme ownership, high velocity, and low-ego collaboration.
• Opportunity to fundamentally reshape how products grow at a generation-defining company.
• Contribute to a team where B2B lifecycle marketing is a measurable, causal growth lever for activation, retention, and revenue.
• Help ensure users experience remarkably relevant, well-timed, and valuable lifecycle messaging.