Lifecycle Marketing Manager (Marketing Automation)

TL;DR

Lifecycle Marketing Manager (Marketing Automation): Building a sophisticated, multi-channel customer engagement program with an accent on perfecting email campaigns, audience segmentation, and personalized experiences. Focus on translating strategies into functional workflows, establishing internal governance, and experimenting with emerging channels like chat and conversational AI.

Location: Hybrid (Lincoln, NE, USA) - 3 days per week onsite required. Candidates must live within commuting distance of Lincoln, Nebraska.

Salary: $54,000 - $91,000 USD

Company

hirify.global helps teams from all over the world see their game differently through products that make it easier for coaches and athletes to capture video, analyze data, and share highlights.

What you will do

• Orchestrate and optimize email campaigns across the full funnel using HubSpot.
• Translate audience strategies into functional workflows, owning segmentation, logic, QA, and reporting.
• Manage HubSpot lists, workflows, and QA to ensure clean, compliant message delivery.
• Establish internal governance, guidelines, and repeatable processes for lifecycle engagement.
• Support channel expansion by experimenting with emerging channels like chat, push/SMS, and conversational AI.
• Partner with marketing managers, sales, and Customer Success Managers to align messaging and sequence planning.

Requirements

• 2-3 years of hands-on experience in email marketing or lifecycle marketing, ideally in a SaaS and B2B environment.
• Proficient in HubSpot workflows, lists, and automation, including segmentation, personalization, and triggered campaigns.
• Strong Quality Assurance (QA) habits and the ability to build repeatable systems for compliant delivery.
• Comfortable supporting reporting and using insights to improve campaigns and measure results.

Nice to have

• HubSpot certified.
• Curious and ambitious about learning AI tools and emerging lifecycle channels.
• Able to balance execution responsibilities with enabling others through systems and documentation.

Culture & Benefits

• Flexible vacation time, company-wide holidays, and timeout (meeting-free) days.
• Open and honest culture with autonomy to own your work and try new ideas.
• Resources and opportunities for professional development and career growth.
• Invested office spaces and provided tech stack/hardware for remote or office work.
• Employee Assistance Program, employee resource groups, and fitness partner Peerfit.
• Medical insurance coverage with multiple plans, including vision, dental, fertility healthcare, and family forming benefits.
• 401(K) match up to 4% of your contribution.