Business Analysis Manager (MarTech, AI)

TL;DR

Business Analysis Manager (MarTech, AI): Leading the management and optimization of a global marketing technology stack with an accent on ensuring operational efficiency, scalability, and compliance with regional legal requirements. Focus on evaluating existing business processes, designing improvements, and integrating AI-powered tools for marketing automation and analytics.

Location: Hybrid (8 days/month) in North York, Canada. Applicants may be required to appear onsite at a hirify.global office as part of the recruitment process.

Salary: $96,300.00 - $146,150.00 CAD

Company

hirify.global Tax & Accounting is seeking a strategic and tech-savvy Business Process Manager to join their dynamic Marketing Operations team.

What you will do

• Evaluate existing business processes to identify inefficiencies and design new processes for improved efficiency and scalability.
• Introduce and evaluate AI-powered tools to automate and enhance marketing operations.
• Oversee the global marketing technology stack, ensuring tools are integrated and aligned with business goals.
• Manage relationships with technology vendors, ensuring service levels and contract compliance.
• Act as a central point of contact for marketing technology initiatives and foster cross-team collaboration.
• Drive global standardization while ensuring compliance with regional data privacy laws (e.g., GDPR, CASL, CCPA).

Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
• 7+ years of experience in marketing operations, business process management, or martech roles.
• Strong understanding of marketing technology platforms (CRM, automation, analytics, CMS, DAM).
• Proven experience managing vendor relationships and technology contracts.
• Analytical mindset with the ability to assess tool performance and process efficiency.
• Excellent communication, stakeholder management, and project leadership skills.

Nice to have

• Experience with global tech stack governance and standardization.
• Familiarity with Salesforce, Pardot, Adobe Experience Cloud, or similar.
• Understanding of international data privacy laws (e.g., GDPR, CASL, CCPA).
• Experience with AI tools relevant to marketing automation and analytics.
• Certification in project management (e.g., PMP, Agile).

Culture & Benefits

• Dynamic Marketing Operations team with a passion for innovation.
• Role is eligible for Bonus.
• Opportunities to work on standardizing processes globally.
• Emphasis on individual skills, experiences, and communication style during interviews.
• Value authenticity in the hiring process, discouraging AI tool assistance.

Hiring process

• Candidates must participate in interviews without the assistance of AI tools or external prompts.
• Virtual backgrounds should be removed for interviews.
• In-person interviews may be included in the hiring process.
• Use of AI-generated responses or third-party support during interviews will be grounds for disqualification.
• Applicants may be required to appear onsite at a hirify.global office.