Google UA Manager (User Acquisition)

TL;DR

Google UA Manager (User Acquisition): Taking full responsibility for Google acquisition strategy and managing demand generation campaigns, with an accent on competitive market research, audience analysis, and creative research. Focus on developing hypotheses for A/B testing, building automated campaign structures, and providing actionable analytical insights.

Location: Remote

Company

hirify.global is looking for a Google UA Manager to join their team.

What you will do

• Take full responsibility for Google acquisition strategy, from research to scaling.
• Conduct competitive and market research, audience, funnel, keyword, and creative research.
• Set up, optimize, and scale demand generation campaigns.
• Develop hypotheses for A/B testing, analyze results, and implement rollouts.
• Build and automate campaign structures and workflows.
• Provide analytical insights reporting and collaborate with internal teams.

Requirements

• 2+ years of experience with Google Ads.
• Strong experience managing Demand Gen campaigns.
• Professional use of Google Ads Editor.
• Experience working with Birch.
• A strong analytical mindset and data handling skills.

Nice to have

• Experience using AI for operational automation and testing.
• A strong understanding of product funnels and analytics.
• Experience building or improving acquisition processes.
• Familiarity with performance reporting and BI dashboards (e.g., Looker).

Culture & Benefits

• Collaborate proactively with internal product and creative teams.
• Opportunity to share expertise, insights, and knowledge across the team.