Digital Marketing Manager (Adtech)

TL;DR

Digital Marketing Manager (Adtech): Owns and scales paid search and video programs across Google & Microsoft, defining strategy, managing budgets, optimizing performance, and delivering insights to shape the digital advertising approach. With an accent on driving brand awareness, boosting conversions, and unlocking revenue opportunities. Focus on structured testing roadmaps for ad groups, keyword match types, and bid strategies.

Location: Must work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

Salary: $65,000 to $190,000

Company

hirify.global delivers the industry's only true real-time cloud-based endpoint management and security offering.

What you will do

• Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
• Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys
• Analyze user journey and funnel metrics to continuously improve conversion rates
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance
• Partner with creative to drive videos that will perform and collaborate with digital advertisers to ensure a cohesive cross- channel user journey
• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance

Requirements

• 5+ Years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns for B2B organizations
• Agency + In-house experience is a plus
• Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
• Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
• Strong written and verbal communication skills and able to collaborate cross-functionally and tailor communication to the needs and expertise of different stakeholders.

Culture & Benefits

• Collaboration, respect, and diversity are emphasized.
• Team members have 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in.
• Generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.