Lead User Acquisition Manager (Gamedev)

Location: Remote

Company

hirify.global is a mobile game studio developing hybrid-casual and puzzle titles played by millions of users worldwide.

What you will do

• Set team KPIs, manage execution, mentor specialists, and lead hiring, goal-setting, and performance development.
• Plan, allocate, and control monthly user acquisition budgets of $1–2M+.
• Develop and execute user acquisition strategies aligned with business goals, scale successful channels, and test new traffic sources.
• Develop creative strategies with the creative team, including idea generation, task setting, structured A/B testing, and scaling top-performing creatives.
• Optimize CPI, ROAS, LTV, and retention across Google Ads, TikTok, Meta, rewarded networks, and other platforms.
• Collaborate with BI, product, analytics, marketing, and creative teams while using predictive models to forecast performance and maximize revenue and ROI.

Requirements

• 5+ years of user acquisition experience, including 1–2 years in a Lead or Head role.
• Proven experience managing user acquisition teams, including hiring, mentoring, goal setting, and performance tracking.
• Hands-on expertise with Google Ads, TikTok, Meta, rewarded networks, attribution, SKAdNetwork, MMPs, and traffic analytics.
• Experience managing monthly budgets of $1–2M+ and scaling products to top revenue charts.
• Knowledge of LTV and ROAS predictive models, IAP monetization, and free-to-play game economics.
• English proficiency sufficient for negotiations and collaboration with global partners.

Nice to have

• Experience with puzzle or casual games, long ROI cycles, retargeting, CRM campaigns, or unconventional traffic sources.
• Basic data science and machine learning knowledge for BI collaboration and predictive model improvement.
• Experience with creative strategy, external agencies, vendors, strategic partnerships, financial planning, or building UA departments.

Culture & Benefits

• Work on games played by millions of users.
• Opportunity to implement new ideas and grow with the company.
• Paid vacation.
• Professional development support through training, coaching, and other opportunities.
• Supportive and collaborative team atmosphere.