Lead User Acquisition Manager (Gamedev)

TL;DR

Lead User Acquisition Manager (Gamedev): Taking ownership of the UA strategy and team management for a mobile game studio with millions of users worldwide. Focus on managing large budgets, optimizing key metrics, and scaling successful channels across multiple platforms.

Company

hirify.global is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

What you will do

• Setting KPIs for the team and ensuring consistent execution.
• Managing large budgets: planning, allocation, and performance control.
• Mentoring the team: developing specialists, setting goals and priorities, providing regular feedback.
• Developing creative strategy with the creative team.
• Creating and executing user acquisition strategy aligned with business goals.
• Optimizing key metrics (CPI, ROAS, LTV, retention) across all platforms.

Requirements

• 5+ years of experience in UA, including at least 1-2 years in a Lead or Head role.
• Proven track record in managing UA teams: hiring, mentoring, goal setting, performance tracking.
• Hands-on experience with monthly budgets of $1-2M+ for planning, allocation, and efficiency control.
• Strong expertise in Google Ads, TikTok, Meta, and rewarded networks - both strategic and operational.
• Deep understanding of attribution (SKAdNetwork, MMPs) and traffic analytics.
• English proficiency sufficient for negotiations and working with global partners.

Nice to have

• Experience with puzzle/casual genres or other games with long ROI cycles.
• Proven track record in launching new UA channels and testing unconventional traffic sources.
• Experience building retargeting and CRM campaigns to boost LTV.
• Basic understanding of data science/ML for BI collaboration and improving predictive models.

Culture & Benefits

• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.

Hiring process

• Click Apply here or find us through the email:career@hypercell.games.