Global Business Director, Platform & Influencer (Strategy)

TL;DR

Global Business Director, Platform & Influencer (Strategy): Driving business growth for top global clients through strategic platform and creator programs with an accent on community strategy, influencer marketing, social content, and cultural strategy. Focus on ideating, designing, and building innovative platform partnerships and capabilities while fostering strategic platform excellence across the WPP network.

Location: Hybrid (London, United Kingdom). Requires individuals to have the right to work in the UK, with teams in the office around four days a week.

Company

hirify.global is WPP’s global media collective, driving creative transformation and limitless growth opportunities for clients through media, people, and partners.

What you will do

• Drive business growth through strategic earned, shared, owned, and paid platform approaches.
• Ideate, design, and build platform and creator programs for top global clients.
• Develop new, innovative, and exclusive platform partnerships and capabilities.
• Collaborate with global client leadership to operationalize strategic platform excellence.
• Delegate tasks to develop junior team members, infusing creativity and innovative thinking.
• Stay up to date on cultural opportunities and trends, driving knowledge across the team.

Requirements

• Strong strategic thinking with experience in social, influencer, or culture specialist agencies.
• World-class expertise and activation experience with key community/social platforms (TikTok, Meta, Snap, YouTube, Pinterest).
• Strong capability to capture insights from trends and translate them into platform strategies.
• Strong understanding of the media agency environment and wider industry.
• Outstanding communication, negotiation, and client relationship skills across multiple geographies.
• Proactive self-starter with a problem-solving attitude, ability to meet deadlines, and manage multiple projects.
• Right to work in the UK is required.

Nice to have

• Foreign language skills.
• Public speaking experience.

Culture & Benefits

• Hybrid work model with teams in the office approximately four days a week.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Access to the global hirify.global & WPP networks for career growth and learning.
• Variety of employee resource groups and frequent in-office events.
• Commitment to a culture of respect, belonging, and equal opportunities.