Country Manager (Middle East)

TL;DR

Country Manager (Middle East): Driving strategy and growth for hirify.global in the Middle East, strengthening partnerships and leading sales and account management teams. Focus on defining market expansion strategies, optimizing P&L, and localizing campaigns for sustained business results.

Location: Must be based in Dubai

Company

Playlist builds a definitive platform for intentional living, connecting people with inspiring experiences in fitness and wellness through brands like Mindbody and hirify.global.

What you will do

• Define and deliver the growth strategy for the Middle East, aligning with hirify.global’s global vision.
• Strengthen relationships with top fitness, wellness, and experience brands to create a sustainable partner network.
• Lead, coach, and empower a high-performing team of account managers and sales professionals.
• Identify and execute innovative supply strategies to expand market footprint and maintain a leading position.
• Partner with Marketing to localize campaigns, launch new markets, and manage budgets effectively.
• Collaborate with global and regional teams on corporate initiatives and use data to optimize operations.

Requirements

• Proven experience leading partner-facing teams across account management and sales.
• Strategic mindset and analytical approach to solve complex business challenges.
• Strong understanding of P&L management, marketing fundamentals, and commercial levers.
• Excellent communication and collaboration skills across diverse, cross-functional teams.
• Demonstrated success in building relationships and negotiating with senior partners.
• Data-driven decision-making and a results-oriented approach.
• A genuine passion for fitness, wellness, and experiences.

Culture & Benefits

• Champion a culture of inclusion, curiosity, and collaboration that reflects the spirit of hirify.global.
• Playlist is an Equal Opportunity Employer, valuing diversity across backgrounds, experiences, abilities, and perspectives.