Marketing Director (AI)

TL;DR

Marketing Director (AI): Defining and executing go-to-market strategies for social benefit organizations across K-12 Education, Non-Profit, and Human Services verticals with an accent on demand generation, customer marketing, and product launches. Focus on leveraging data, dashboards, and AI-enabled tools to optimize performance and improve outcomes.

Location: 100% remote and global

Compensation: CAD $160,000 Base, CAD $25,000 Variable, for a total OTE of CAD $185,000

Company

hirify.global helps social benefit organizations, including nonprofits, school boards, and government agencies, reach their full potential through technology.

What you will do

• Define and execute go-to-market strategies across all core verticals, ensuring alignment with business objectives and sales priorities.
• Plan, prioritize, and manage the marketing calendar to balance demand generation, customer marketing, product launches, and brand initiatives.
• Lead and coach a high-performing marketing team, setting clear goals, expectations, and standards.
• Partner closely with Sales, Product, and Executive leadership to align messaging, campaigns, and revenue targets.
• Oversee the development of high-quality marketing assets and campaigns that are insight-driven, well-positioned, and measurable.
• Use data, dashboards, and AI-enabled tools to evaluate performance, optimize execution, and continuously improve outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, particularly B2B ERP growth marketing and demand generation.
• 3+ years of Non-profit and municipal government industry experience.
• 3+ years of proven track record of effectively interacting with executive teams and senior management.
• Strategic marketing leadership with the ability to define, communicate, and execute clear go-to-market strategies.
• Proficiency with modern B2B marketing technology stacks, including CRM, marketing automation, analytics, and attribution tools.
• Experience leveraging AI-powered marketing tools to improve targeting, personalization, and performance optimization.
• Executive-level communication skills, with the ability to influence, align, and clearly articulate ideas across teams and leadership.

Nice to have

• Experience in high-growth or scaling SaaS organizations.
• Familiarity with public sector, education, or non-profit buying cycles and procurement processes.
• Experience with account-based marketing (ABM) and enterprise sales motions.
• Advanced certifications in analytics, growth marketing, or AI-enabled marketing platforms.

Culture & Benefits

• 100% remote and global work environment with flexible work hours.
• Dedicated to employee growth with consistent and meaningful feedback and support in achieving personal career goals.
• Access to leading-edge tools, playbooks, and technology to amplify your experience.
• Stipend to help set up your ideal home office.
• Focus on culture with coffee chats, happy hours, cooking classes, and book clubs.