CRO Specialist

TL;DR

CRO Specialist: Own the end-to-end Visitor to Customer Conversion Rate strategy and testing roadmap, orchestrating between Marketing, Activation, and key stakeholders, driving growth through rigorous data and evidence, with an accent on identifying new opportunities for personalisation and funnel optimisation. Focus on leading the discovery phase, validating hypotheses through A/B testing, and ensuring continuous improvement of conversion rates.

Location: Hybrid in Barcelona, Spain

Company

hirify.global is a fast-growing scale-up company in the vacation rental industry, backed by $30M in funding, empowering property owners and managers worldwide to efficiently manage and grow their business through technology.

What you will do

• Own and manage the end-to-end Conversion Rate Optimisation (CRO) strategy and testing roadmap.
• Identify new opportunities for personalisation and funnel optimisation with a growth mindset.
• Collaborate with Product Managers & Marketing teams to implement winning test variations and permanent site improvements.
• Lead the Discovery phase, using data and qualitative research to turn raw ideas into clear, evidence-backed initiatives.
• Manage two distinct roadmaps: Ensure the Execution Roadmap is always moving and the Discovery/Validation Roadmap is constantly replenished.
• Launch and monitor A/B, multivariate, and split tests to validate hypotheses and improve key metrics.
• Analyse user behaviour using quantitative data (GA4) and qualitative tools (heat-maps, session recordings, surveys) to identify friction points.
• Use data and evidence to convince execution teams and stakeholders to prioritise the right initiatives.

Requirements

• 4+ years of proven experience as a CRO Specialist or similar role with a strong track record of increasing conversion rates.
• Experience in A/B testing tools (e.g., Growthbook, Amplitude, VWO, Optimizely, Convert, or similar platforms).
• Knowledge of Google Analytics (GA4) and data visualisation.
• Experience with user behaviour analysis tools like Hotjar, Crazy Egg, or Microsoft Clarity.
• Deep understanding of UX/UI best practices and mobile responsiveness.
• Demonstrated ability to build a testing roadmap from scratch based on data analysis and business goals.
• Strong familiarity with statistical significance and data reliability.
• Experience managing and prioritising complex roadmaps (both discovery and delivery tracks).
• Ability to build business cases and present evidence to executive stakeholders to win buy-in.
• Applications and CVs must be submitted in English.

Culture & Benefits

• The freedom to work from home any day that works for you.
• Enjoy 25 working days of paid vacation and Jornada Intensiva in August.
• Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and covers pre-existing conditions).
• Monthly meal allowance of 150€ and Flexible Remuneration plan with up to 70€.
• Home-office setup allowance to ensure a productive and comfortable work environment.
• Free Spanish classes.
• Boost earning potential with a referral program that offers paid compensation.
• Daily office breakfast buffet and monthly events like football tournaments, wine tastings, hikes, and kayaking.
• Work in a dynamic environment with offices fully equipped for fun with ping pong and foosball, surrounded by an international team of +60 nationalities.