Senior Lifecycle Marketing Manager (Digital Markets)

TL;DR

Senior Lifecycle Marketing Manager (Digital Markets): Develop and execute comprehensive lifecycle marketing strategies for international online software marketplaces, with an accent on driving engagement, retention, and advocacy across the customer journey. Focus on optimizing email marketing campaigns, managing marketing automation workflows, and leveraging data-driven insights for continuous improvement.

Location: Hybrid in Barcelona, Spain. A valid EU visa/passport is required for this position. Relocation assistance is available to Barcelona.

Company

hirify.global Digital Markets is a business unit within hirify.global, focusing on empowering organizations to accelerate growth by helping them embrace the right technology and services through its platform.

What you will do

• Develop and execute comprehensive lifecycle marketing strategies for software buyers and vendors, driving engagement, retention, and advocacy.
• Design and optimize email marketing campaigns using segmentation and personalization to deliver relevant experiences.
• Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization.
• Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value.
• Collaborate with Product, Content, CRO, and Engineering teams to ensure consistent messaging and seamless experiences.
• Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice, implementing win-back and re-engagement campaigns.

Requirements

• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.
• 8+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment.
• Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention.
• Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).
• Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights.
• A valid EU visa/passport is required for this position.
• Applications must be submitted in English.

Culture & Benefits

• Enjoy the flexibility of working from home and the energy of collaborating with peers in dynamic offices in Barcelona.
• Limitless growth and learning opportunities in a collaborative and positive culture.
• Competitive compensation, 23 days annual holiday and an additional day off for your birthday.
• Private Medical and Dental Care, Life and Disability Insurance, and a Pension Scheme.
• Public Transport Subsidy, Ticket Restaurant Card, and Childcare Vouchers (Ticket Guarderia).
• IncentiFit (annual reimbursement for health-and-wellness-related activities) and Tuition Reimbursement.
• Relocation Assistance with a specialist to help with appointments and paperwork.