Paid Media Manager

TL;DR

Paid Media Manager: Leading Search (PPC) and Affiliate channels for a beauty brand, driving revenue and new customer growth through strategic campaign management, budget optimization, and data analysis. Focus on Proactively managing PPC campaigns, shaping long-term affiliate strategy, and translating complex channel data into actionable insights.

Location: Hybrid and flexible working, with core working hours in London, UK

Company

hirify.global is a rapidly growing beauty brand founded in 2017 by Trinny Woodall, challenging routines and developing innovative makeup and skincare products.

What you will do

• Lead the Paid Media Strategy for key channels (Paid Search and Affiliates) to drive revenue and new customer growth.
• Proactively manage the planning and execution of PPC campaigns in close collaboration with an agency, acting as a subject matter expert.
• Plan and own testing roadmaps for channels to identify new opportunities and performance improvements.
• Shape and lead the long-term Affiliates channel strategy, partnering with Social and Communications teams.
• Manage channel budget alongside the Head of Paid Media, ensuring continuous optimization of spend.
• Support international expansion of owned channels and new channel scoping and testing.

Requirements

• Demonstrable experience in actively running high growth performance marketing campaigns.
• Advanced hands-on experience with PPC and search channels.
• In-depth knowledge of wider Social and Search landscape and emerging digital trends.
• Self-starter with a commercial and analytical mindset, eager to deliver against ambitious targets.
• Adaptable and highly organised, able to work in a fast-paced, scale-up environment.
• Competent user of Excel and Google Sheets, including vlookups and PivotTables.

Nice to have

• Experience with Affiliates Networks.

Culture & Benefits

• Hybrid and flexible working model with core working hours.
• 25 days holiday plus spontaneous Wellbeing Days, Early Finish Fridays, and Summer Fridays.
• £500 annual product allowance and company discount for products.
• Vitality health scheme, Employee Assistance Program (EAP), and Medicash (including dental, optical & audiological care).
• Annual personal training and development budget.
• Enhanced family friendly packages and pension scheme.