Account Based Marketing Lead (PropTech)

TL;DR

Account Based Marketing Lead (PropTech): Executing and owning end-to-end ABM strategies for strategic accounts within the PropTech industry with an accent on orchestrating highly personalized campaigns across online and offline channels. Focus on identifying and engaging high-value prospects, building relationships with key decision-makers, and driving qualified leads for enterprise-level agencies.

Location: Manchester (Hybrid, up to 3 days WFH). Candidates must be eligible to live and work in the UK.

Salary: £42,000–£46,000

Company

hirify.global is a rapidly growing UK-based PropTech company aiming to improve the property industry through world-class technology.

What you will do

• Own the end-to-end ABM strategy for strategic accounts, executing high-impact 1:1 and 1:few campaigns.
• Develop Ideal Customer Profiles within high opportunity accounts and build bespoke "door-opening" plays with the Strategic Sales team.
• Collaborate with the Growth Marketing team to maximize campaign efficacy across digital and offline channels.
• Closely monitor and use data to map Buying Committees and tailor messages to specific pain points.
• Produce hyper-relevant marketing materials with the Creative Lead and Brand team.
• Leverage Hubspot and the marketing tech stack to track intent and trigger multi-channel touchpoints.

Requirements

• 3-5 years of experience in developing and executing account-based marketing strategies with B2B, preferably SaaS companies.
• Expertise in meeting complex stakeholder needs with cohesive narratives and campaigns.
• Ability to think strategically, work autonomously, and drive qualified leads and revenue.
• Experience across the entire marketing channel mix, including digital (Performance, Social, Website, Email) and offline (Events, Direct Mail, Experiential).
• Strong commercial acumen and a sharp eye for detail with a knack for writing compelling copy.
• Must be eligible to live and work in the UK.

Culture & Benefits

• Hybrid-working with up to 3 days WFH.
• £1000 towards a holiday after the first year with tax covered.
• £500 yearly L&D budget for career development.
• Enhanced maternity, paternity & adoption pay.
• Mental health & well-being support via Health Assured and regular initiatives.
• Flexible working hours and public transport season ticket loans.
• Paid menopause leave and holiday buying scheme.
• Climate-positive company aiming to improve the entire property industry.

Hiring process

• Introductory call with the Talent team.
• Competency-based interview.
• Final values-based interview & presentation.