Head Of Customer Acquisition (Marketing)

TL;DR

Head Of Customer Acquisition (Marketing): Owning acquisition performance end to end, with accountability for CPA, LTV, ROAS, conversion rates and revenue contribution. Focus on driving continuous improvement through experimentation, testing, attribution modelling and cohort analysis.

Location: Hybrid working model, you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office.

Salary: £100k+

Company

hirify.global is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience.

What you will do

• Defining, owning and evolving the D2C customer acquisition strategy aligned to business growth objectives.
• Owning acquisition performance end to end, with accountability for CPA, LTV, ROAS, conversion rates and revenue contribution.
• Providing senior oversight across all paid acquisition channels, including search, social, display, programmatic, affiliates and partnerships.
• Driving continuous improvement through experimentation, testing, attribution modelling and cohort analysis.
• Building, leading and developing a high-performing acquisition function, including senior managers, with strong commercial accountability.
• Acting as a senior acquisition partner across Product, Brand, Data, Technology, Finance and Compliance to embed acquisition thinking into wider business decisions.

Requirements

• Extensive experience leading customer acquisition, growth marketing or performance marketing at scale.
• Proven ownership of large, complex acquisition strategies with clear commercial impact.
• Deep expertise across digital acquisition channels and end-to-end funnel optimisation.
• Experience operating in regulated environments, with a strong understanding of governance, approvals and risk.
• A commercially minded leader who can clearly link marketing investment to revenue, profitability and value creation.
• Proven experience building, leading and developing high-performing teams.

Culture & Benefits

• Starting holiday entitlement of 28 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme.
• A choice of pension schemes with matched contributions up to 8%.
• Free gym membership.
• Sick pay+ pledge.
• Ongoing technical training.
• Casual dress code.