Principal Product Manager – Marketing Platform (MarTech) (Fintech)

TL;DR

Principal Product Manager – Marketing Platform (MarTech) (Fintech): Architecting the technology, data capabilities, and intelligence engine that powers interactions with prospects and clients with an accent on understanding customers and communication strategies. Focus on designing a platform uniting global marketing, product, onboarding, and data systems into a single growth machine, enabling personalized engagement at massive scale.

Location: Hybrid: 4 days in the office, 1 day working from home per week in London

Company

hirify.global is a global fintech firm dedicated to empowering businesses to expand internationally through tailored and forward-thinking financial solutions.

What you will do

• Define and own hirify.global’s Marketing Platform vision, strategy, and roadmap.
• Design and evolve the Marketing Platform data + signals layer for segmentation, orchestration, attribution, and lifecycle insight.
• Own hirify.global’s MarTech ecosystem (CRM, marketing automation, analytics, identity, eventing).
• Partner across Marketing, Sales, Data, and Product to turn customer signals into high-impact journeys.
• Create end-to-end funnel visibility, connecting marketing activity to onboarding speed, product adoption, and revenue outcomes.
• Work with Data and Engineering, defining the events, APIs, pipelines, and data models.

Requirements

• 6+ years in Product, Growth, or Marketing Technology building platforms.
• Experience shaping or scaling MarTech / lifecycle platforms (HubSpot, Braze, Segment, Salesforce Marketing Cloud, Marketo, Iterable, or similar).
• Deep understanding of B2B funnels, lifecycle marketing, segmentation, attribution, and data-driven engagement.
• Comfortable with APIs, data models, events, analytics environments, and collaborating with engineering and data teams.
• Analytical and commercially minded, connecting platform capability to business growth.
• Exceptional collaborator able to align Marketing, Sales, Product, and Data around shared outcomes.

Culture & Benefits

• Learn from experienced Heads of Product.
• Leverage state-of-the-art tools and systems.
• Clear, accelerated career progression.
• Work in a collaborative environment.
• Access competitive benefits tailored to your location, including health care and social benefits.
• Fantastic office location with excellent transport links in Central London.