Marketing Specialist II (Igaming)

TL;DR

Marketing Specialist II (Igaming): Supporting day-to-day marketing operations for a U.S. lottery customer's digital lottery product with an accent on key growth initiatives, content testing, and player marketing campaigns. Focus on data reporting, issue resolution, and collaboration with cross-functional teams to enhance the player experience.

Location: Providence, RI, US

Salary: $55,631 - $98,467

Company

Brightstar is an innovative, forward-thinking global leader in lottery.

What you will do

• Contribute to the overall growth plan for the customer’s digital lottery products.
• Test new game content and manage all releases, working closely with delivery and studio teams.
• Create and maintain a monthly promotional calendar and execute all promotions.
• Execute player communication campaigns via multiple channels.
• Work with Brightstar Call Center and customer to address player questions and issues.
• Collaborate with cross-functional team members to identify and implement customer experience enhancements and issue resolution.

Requirements

• 3+ years experience in digital marketing or e-commerce, gaming industry experience a plus.
• Bachelor Degree in marketing, business, communications, or related field.
• Strong customer-facing experience.
• Experience on CRM and/or loyalty programs.
• Strong analytical, reporting and problem-solving skills.
• Capable of simultaneously managing strategic initiatives, projects and production issues.

Culture & Benefits

• 401(k) Savings Plan with Company contributions.
• Health, dental, and vision insurance.
• Life, accident, and disability insurance.
• Tuition reimbursement.
• Paid time off.
• Wellness programs, and identity theft insurance.