Freelance Senior Product Marketing Manager (AI)

TL;DR

Freelance Senior Product Marketing Manager (AI): Building and executing go-to-market strategies for a self-service SaaS platform with an accent on segmentation, messaging, pricing, and channel mix. Focus on driving lifecycle growth, competitive intelligence, and contributing to pipeline and revenue through product marketing initiatives.

Location: Remote

Company

hirify.global creates data powering leading GenAI models and innovations for frontier labs, big tech, AI startups, and non-profit research organizations, using a combination of experts, crowd, and technology to evaluate AI efficacy and safety.

What you will do

• Build and execute the GTM strategy for the self-service platform.
• Drive lifecycle growth: activation, retention, expansion, and reactivation.
• Own SGM levers: pipeline contribution and revenue impact from product marketing.
• Lead competitive and market intelligence, translating insights into clear differentiators.
• Partner with Product, Sales, and Growth to define the customer journey and influence the roadmap.
• Orchestrate event-led marketing and social strategy to generate demand.
• Produce compelling assets including narratives, web copy, demos, and case studies.
• Establish measurement: set KPIs, build dashboards, and run structured experiments.

Requirements

• 4–7 years in B2B SaaS product marketing with hands-on ownership of GTM and lifecycle growth for self-serve or hybrid products.
• Proven impact on SGM metrics and user retention/reactivation through lifecycle programs.
• Experience marketing to users of workspace/collaboration or data/annotation tools.
• Strong channel execution across events and social, plus collaboration with demand gen and sales.
• Data-driven decision making; comfort with analytics and experimentation.
• Fluent English; comfortable operating across Europe and the Americas time zones.

Culture & Benefits

• Opportunity to work on highly innovative projects at the leading edge of AI development.
• Work with AI industry leaders and household name customers.
• Remote-first and hybrid work options are available.
• Opportunity to create your work schedule with your manager.
• Join on a freelance full-time basis.