Vertical Marketing Lead (AI)

TL;DR

Vertical Marketing Lead (AI): Developing and executing go-to-market strategies for hirify.global's AI products across priority industries like education, finance, healthcare, and retail with an accent on translating product value into compelling narratives and driving adoption. Focus on building industry-specific messaging, content, and activations to ensure long-term customer success.

Location: Hybrid in San Francisco, US. Relocation assistance offered to new employees.

Salary: $302,000 + Equity

Company

hirify.global is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.

What you will do

• Build clear, differentiated go-to-market strategies for priority industries.
• Develop industry-specific messaging, positioning, and proof points for sales, solutions, and product teams.
• Partner closely across Product Marketing, Product, and Go-To-Market teams to operationalize vertical insights.
• Define and maintain strategic vertical plans, including target audiences and key use cases.
• Create compelling, industry-tailored content such as playbooks, narratives, and customer stories.
• Lead vertical-focused activations, including campaigns, events, and executive-level initiatives.

Requirements

• 6+ years of experience in product marketing, vertical or industry marketing, solutions marketing, or go-to-market strategy.
• Built compelling narratives and frameworks for specific customer segments, industries, or complex products.
• Strong storytelling ability to translate technical capabilities into clear, resonant messaging.
• Strategic instincts to spot patterns and shape a clear, differentiated point of view.
• Proven cross-functional influence, partnering with product, PMM, solutions, and sales.
• Operational rigor and executional strength to bring structure to ambiguity and deliver quick output.
• A data-informed mindset, using metrics and qualitative signals to refine strategy.

Culture & Benefits

• Contribute to a mission of ensuring responsible and widespread adoption of artificial intelligence.
• Hybrid work model of 3 days in the office per week.
• Relocation assistance offered to new employees.
• Opportunity to shape the future of technology within an AI research and deployment company.
• Committed to providing reasonable accommodations to applicants with disabilities.