Director, Analytics Enablement

TL;DR

Director, Analytics Enablement (Marketing): Supports the collection and activation of analytics data across client projects, providing technical solutions to fulfill measurement and reporting goals with an accent on maintaining tracking architecture, conventions, and taxonomies. Focus on educating clients and agency colleagues on industry changes relevant to analytics and data privacy.

Location: Hybrid work model with the option to work from home two days per week.

Salary: $136,000 - $163,000

Company

hirify.global is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth.

What you will do

• Interface directly with client and partner contacts, maintaining detailed documentation.
• Author client-facing business-centric documents, including presentations and user stories.
• Educate clients and agency colleagues on industry changes relevant to analytics and data privacy.
• Conceive of tracking architecture for client initiatives and campaigns.
• Provide comprehensive validation of all tracking implemented across client initiatives.

Requirements

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm.
• Experience working in support of CRM and digital media analytics within popular platforms like Salesforce Marketing Cloud and Google Ads.
• Experience utilizing tag management systems, including Google Tag Manager.
• Experience administering Google Analytics Accounts and Properties.
• Experience with A/B/multivariate website testing tools such as Optimizely and Adobe Target.

Nice to have

• Google Analytics Certification and Adobe Analytics Developer or Architect Certification.
• Experience with scripting languages including Python, JavaScript, HTML, and CSS.

Culture & Benefits

• hirify.global's hybrid model enables in-person connections and collaboration while supporting flexibility.
• Comprehensive benefits plan including health/vision/dental insurance, 401(k), and stock options.
• Vacation, sick, and personal days, paid parental leave, and disability benefits.