Associate Director, Analytics

TL;DR

Associate Director, Analytics: Leading the Experience Analytics functional area by creating a holistic view of clients' marketing performance through measurement and reporting to optimize and inform innovative solutions to business and marketing problems with an accent on developing learning plans and test design, identifying KPIs based on objectives, analytics plans, results, and optimization recommendations for all client campaigns while maintaining analytical rigor. Focus on shaping data-informed strategic frameworks, measurable outcomes, and attribution methodology that builds a business case through results and ROI.

Location: Hybrid work model in Chicago with the option to work from home two days per week.

Salary: $105,000 - $118,000

Company

hirify.global is a global, next-generation precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth.

What you will do

• Lead the development of best-in-class analytics applications for all clients and across the enterprise.
• Collaborate within Account, Strategy, and Technology disciplines to produce actionable insights for clients on prospect behavior based on campaign results and analysis.
• Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output.
• Develop methodologies that inform component analysis optimization based on test design and in-depth analysis by campaign or cross-campaign.
• Drive strategy and communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights, and the use of innovative forecasting and insight tools.
• Ensure the development of appropriate tools, skill-sets, methodology, and innovation across the analytics discipline.

Requirements

• 6-8 years of direct marketing analytical experience.
• 3-5 years of experience in CRM, email, and analyzing digital campaigns.
• Extensive knowledge of database marketing principles and direct marketing metrics.
• Proficient knowledge with data visualization tools (Power BI, Datorama, Tableau), web analytics and publisher UI tools (Google Analytics, Campaign Manager, DSPs, Adobe Analytics).
• Proficient knowledge with database and marketing automation tools: SQL, Statistical Programming (R or Python), Machine Learning, GenAI, etc.
• Strong analytical and communication skills.

Culture & Benefits

• Hybrid work model designed to enable in-person connections and collaboration, supporting flexibility for all employees.
• Comprehensive benefits plan including health/vision/dental insurance, 401(k), stock options, and flexible spending accounts.
• Vacation, sick, and personal days, positive activism days, paid parental leave, and disability benefits.