Senior Product Manager (PLG)

TL;DR

Senior Product Manager (PLG): Own and lead Product-Led Growth initiatives across the Cato platform, driving product adoption, activation, conversion, and expansion with an accent on designing and optimizing end-to-end PLG journeys. Focus on defining freemium and SMB-focused business plans and translating PLG strategy into clear product requirements for execution.

Company

hirify.global is the first company to converge enterprise networking and security into one centralized and global service delivered by cloud, establishing a new product category known as SASE.

What you will do

• Own and lead Product-Led Growth initiatives, driving product adoption, activation, conversion, and expansion.
• Design and optimize end-to-end PLG journeys, including onboarding, trials, freemium, paid plans, and upgrade paths.
• Define and evolve freemium and SMB-focused business plans, packaging, and entitlements.
• Translate PLG strategy into clear product requirements and drive execution with R&D and go-to-market stakeholders.
• Work closely with Marketing, Sales, and R&D to align self-serve and sales-assisted growth motions.
• Conduct market and competitive research to identify PLG opportunities in the networking and security space.

Requirements

• 5+ years of Product Management experience in B2B SaaS.
• Deep understanding of Product-Led Growth, including SaaS metrics, freemium and trial models, and PLG-driven customer journeys.
• Strong experience defining and delivering user-facing product experiences, with a solid understanding of UI/UX principles.
• Background or strong familiarity with networking and security technologies.
• Understanding of the SMB networking and security market.
• Strong leadership and communication skills with the ability to influence cross-functional teams.

Culture & Benefits

• Join a company building a cutting-edge enterprise network and secure cloud platform.
• Be part of a fast-growing company on a fast track to becoming a worldwide market leader.
• Opportunity to work with technology that inspired a brand-new product category (SASE).
• Collaborate within a team led by a networking and security pioneer.
• Influence cross-functional teams across R&D, Marketing, and Sales.