5 дней назад
Brand Manager - CNS (Neuro-Psychiatry)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Manager - CNS (Neuro-Psychiatry) (Brand Management/Pharmaceutical Marketing): Driving sales growth and brand performance through market research, product strategy, digital initiatives, and collaboration with key opinion leaders with an accent on neuro-psychiatry products, omnichannel promotion, and regulatory compliance. Focus on building portfolio strategies, optimizing marketing campaigns and budgets, developing sales-force training, and using market and digital KPIs to improve growth and profitability.
Location: Johannesburg, South Africa; on-premise work
Employment type: Full-time
Company
develops and provides affordable medicines and innovative treatment options for unmet medical needs.
What you will do
- Develop short- and long-term CNS brand strategies, portfolio goals, market-share objectives, and budget plans.
- Analyze market, competitor, customer, prescription, and digital performance data to identify growth opportunities and optimize campaigns.
- Build omnichannel promotion strategies, customer decision journeys, specialized content, promotional materials, and digital and e-commerce initiatives.
- Collaborate with key opinion leaders, medical experts, scientific organizations, creative agencies, sales leaders, and other external stakeholders.
- Manage marketing budgets, P&L planning, brand campaigns, events, product launches, research projects, and compliance with legal and ethical standards.
- Prepare sales-force training materials, conduct training and objection-handling sessions, monitor KPIs, and implement corrective action plans.
Requirements
- Degree in Marketing, Science, Finance, or Business Administration.
- At least 5 years of experience in Brand Management, including experience with neuro-psychiatry products and relevant customers or specialties.
- Strong marketing, digital-tool, analytical, presentation, negotiation, leadership, and cross-functional project skills.
- Knowledge of federal advertising laws, market research, customer segmentation, marketing insights, and therapy and competitor analysis.
- Understanding of digital communication, digital KPIs, e-commerce business models, market trends, and value chains.
- Intermediate English communication skills are required.
Culture & Benefits
- Personalized learning and professional development programs.
- Joining and relocation support.
- Medical and life coverage for employees, plus family medical support.
- Maternity and paternity benefits and family support.
- Team-oriented, inclusive culture focused on empathy, collaboration, and improving patient health.
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