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Senior Ua Manager (Mobile Games)
Описание вакансии
Текст:
TL;DR
Senior Ua Manager (Mobile Games): Lead user acquisition and retargeting campaigns for ’s mobile game portfolio with an accent on paid social channels, ad networks, and data-driven optimization. Focus on scaling marketing efforts, creative testing, and collaborating with engineering and machine learning teams to improve internal tools.
Location: Hybrid work with 3 days per week in London office, UK
Company
is a global leader in interactive entertainment and mobile gaming, part of Take-Two Interactive, with a diverse portfolio of popular games and a presence across North America, Europe, and Asia.
What you will do
- Plan, create, and manage user acquisition and retargeting campaigns on paid social and ad network platforms
- Lead optimization efforts across creative, geography, platform, and channel to maximize returns and scale products
- Develop relationships with advertising partners and test new traffic sources
- Conduct industry research and present actionable insights
- Collaborate with ASO and CRM teams to align user growth and retention strategies
- Work with creative teams to conceptualize and test ad creatives including videos and playables
Requirements
- Experience in media buying for mobile games
- Strong problem-solving and critical-thinking skills in a metrics-based environment
- Experience with advanced and privacy-safe mobile measurement approaches
- Ability to manage multiple projects and deliver under tight deadlines
- Excellent written and spoken communication skills
- Work location: Hybrid with mandatory presence in London office 3 days per week
Nice to have
- Experience scaling games to top 100 grossing
Culture & Benefits
- Competitive salary and discretionary annual bonus
- 26 days holiday plus bank holidays and 2 paid personal days
- Generous parental leave policies
- Pension plan with double matching employer contribution
- Private medical and dental insurance
- Life and income protection insurance
- Mental health and neurodiversity support programs
- Employee Stock Purchase Plan eligibility
- Fitness reimbursement and flexible working hours
- Social events and commuter benefits
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