User Acquisition Manager (Mobile Gaming)

TL;DR

User Acquisition Manager (Mobile Gaming): Overseeing and optimizing large-scale mobile advertising campaigns with an accent on budget allocation, ROI, and creative strategy. Focus on driving new player acquisition for top-grossing IAP games and identifying new partner opportunities.

Location: Hybrid in London, UK (2 days per week in office, remaining days at home)

Company

hirify.global is a global leader in interactive entertainment, part of Take-Two Interactive, developing and publishing popular mobile games like FarmVille and Merge Dragons.

What you will do

• Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms.
• Work closely with product teams, senior stakeholders, and network account managers.
• Conduct thorough analysis and cooperate with the in-house design team on new concepts.
• Assist in forecasting and management of a multimillion-dollar budget.
• Lead inter-departmental projects to deliver innovative solutions and business performance improvements.
• Identify and develop new partner and platform opportunities to drive increased performance over time.

Requirements

• Experience managing ad network campaigns.
• Experience in mobile user acquisition and KPI driven analysis.
• Experience launching new games/apps and maintaining multiple live products at scale.
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks.
• Experience and knowledge of mobile and ad tech from a gaming developer or agency perspective.
• Expert with Excel functions (v-lookup and pivot tables) and highly organized with strong attention to detail.

Nice to have

• SQL knowledge.
• Mobile gaming and free to play experience.

Culture & Benefits

• Highly competitive salary, private medical care, and company bonus scheme.
• Life insurance and a favourable pension scheme.
• Healthcare cash plan including dental and optical coverage.
• Awesome onsite chef serving breakfast, lunch, and lots of treats.
• Access to amazing tech and consoles for play and relaxation.