Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Driving go-to-market strategies for payment infrastructure products with an accent on product positioning, value proposition development, and sales enablement. Focus on translating technical payment features into actionable market strategies to support growth across retail, eCommerce, and fintech sectors.

Location: Must be based in the EU or UK, with a preference for candidates in the Baltic countries (Latvia, Lithuania, Estonia).

Company

An established international payments and acquiring provider offering secure, scalable financial infrastructure for global businesses.

What you will do

• Define strategic positioning and USPs for the product portfolio across diverse industries.
• Manage end-to-end go-to-market execution for new features and products.
• Bridge the gap between product, engineering, and marketing teams to shape the roadmap based on market insights.
• Develop success frameworks and track activation metrics to optimize funnel performance.
• Create high-quality sales collateral and playbooks to support deal closures.
• Contribute to commercial strategy through product bundling and feature positioning.

Requirements

• 5+ years of experience in Product Marketing within B2B SaaS, Fintech, or payments.
• Proven track record in market research and converting complex insights into actionable marketing decisions.
• Full-cycle go-to-market experience from discovery to post-launch.
• Strong strategic thinking capabilities regarding product positioning and pricing.
• Excellent communication skills focused on value-driven storytelling.
• Deep understanding of B2B payment infrastructure is a strong advantage.

Culture & Benefits

• Flexible remote work arrangements within the EU or UK.
• Attractive salary and a comprehensive social benefits package.
• Exposure to large-scale, international payment technology projects.
• Continuous learning and training on industry-leading financial technologies.
• Supportive team culture with regular team-building activities and wellness days.