Lifecycle Marketing Manager (Saas)

TL;DR

Lifecycle Marketing Manager (Saas): Developing and executing lifecycle marketing campaigns that drive acquisition, activation, retention, and monetization for a leading Chat Marketing platform. Focus on optimizing the customer journey and collaborating across teams to align messaging and improve customer touchpoints.

Location: Hybrid work, must be based in Austin, TX

Company

hirify.global is a leading Chat Marketing platform that helps businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, Telegram, and TikTok.

What you will do

• Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging.
• Improve key metrics such as acquisition, trial-to-paid conversion and free-to-trial conversions.
• Collaborate with content, design, product marketing, product, and data teams to align messaging and optimize customer touchpoints.
• Conduct A/B testing and analyze campaign performance to refine strategies.
• Write clear and effective creative briefs for the design team.
• Ensure flawless execution of campaigns and proactively identify opportunities for improvement.

Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with at least two years at a PLG company.
• Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms.
• Strong analytical skills and experience optimizing activation, engagement, and conversion rates.
• Experience designing automated lifecycle campaigns across multiple channels.
• Comfortable collaborating with creative teams and writing effective campaign briefs.
• Attention to detail and ability to manage multiple projects in a fast-paced environment.

Culture & Benefits

• Annual professional development reimbursement for conference tickets and online courses.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid work and generous leave options to prioritize your work-life balance.
• In-office perks, including free meals and snacks.
• Company-funded sport activities, annual offsites, and team-building events.