Director, Partner Marketing

TL;DR

Director, Partner Marketing: Build and scale partner ecosystem into a strategic growth engine with an accent on co-marketing programs and data-driven partner engagement. Focus on enabling partners to drive measurable business impact and seamlessly integrating partnerships into the end-to-end Go-To-Market motion.

Location: New York, New York

Salary: $235,000.00 - $282,000.00 per year

Company

hirify.global helps businesses get off the ground by enabling them to focus on running their business, solving HR issues with a data-driven approach.

What you will do

• Develop and execute a Partner Marketing strategy that accelerates growth through channel and integration partners and strategic alliances.
• Define the marketing framework for partner lifecycle engagement—from onboarding and enablement to co-marketing and retention.
• Build scalable programs that elevate partner visibility and drive measurable pipeline growth, customer adoption and lifetime value.
• Lead integrated co-marketing initiatives—including campaigns, events, content, and digital programs—that strengthen partner relationships and generate qualified leads.
• Build, mentor, and lead a high-performing Partner Marketing team.

Requirements

• Minimum of 10–12 years of experience in B2B marketing, with at least 4 years in partner, channel, or alliance marketing.
• Proven experience building or scaling a partner marketing function from early stages.
• Strong understanding of co-marketing strategy, partner enablement, and measurement frameworks.
• Excellent cross-functional collaboration skills, with experience partnering closely with Sales, Partnerships, and Product Marketing.
• Analytical mindset with a track record of using data to guide decisions and measure impact.
• Strong communicator who can translate strategy into clear action plans and inspire alignment across teams.

Culture & Benefits

• Welcoming and casual environment.
• Great benefits and wellness program offerings.
• Company retreats.
• Ability to interact with and learn from leaders in the startup community.
• Committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm.