Customer Marketing Manager (B2B SaaS)

TL;DR

Customer Marketing Manager (B2B SaaS): Leading programs to drive customer engagement, advocacy, and retention for hirify.global’s HR tech platform with an accent on designing impactful campaigns, managing advocacy initiatives, and creating success story content. Focus on measuring program effectiveness, supporting product launches, and evolving marketing strategies based on industry trends.

Location: Remote (United States)

Salary: $90,000–$113,000 annually

Company

hirify.global is transforming the employee experience with secure, intuitive technology that helps employers manage complex workplace moments.

What you will do

• Develop and execute customer marketing programs that increase adoption, retention, and expansion.
• Build and manage customer advocacy initiatives including case studies, testimonials, and reference programs.
• Partner with Customer Success and Sales on communication strategies that support onboarding and renewals.
• Lead customer events, webinars, and community engagement programs.
• Create content that highlights customer success stories and demonstrates platform value.
• Measure the effectiveness of customer marketing programs and report on KPIs.

Requirements

• 4–6 years of experience in customer marketing, advocacy marketing, or related roles.
• Strong storytelling and content creation skills.
• Proven ability to manage campaigns, events, and advocacy programs.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Experience working cross-functionally with Customer Success, Product, and Sales.

Nice to have

• Experience in SaaS, HR tech, or B2B marketing.
• Bachelor’s degree in Marketing, Communications, or a related field.

Culture & Benefits

• Make an impact that matters and shapes the future of the modern workplace.
• Benefit from a remote-first, results-driven environment offering flexibility and trust.
• Access learning resources, leadership programs, and opportunities for growth and development.
• Receive competitive rewards, comprehensive benefits, a performance-based bonus, and equity opportunities.
• Enjoy flexible time off, paid holidays, and leave programs designed for work-life balance.
• Join an inclusive culture where every voice is valued, collaboration is celebrated, and success is shared.