Field Marketing Specialist (SaaS)

TL;DR

Field Marketing Specialist (SaaS): Scaling marketing initiatives in the DACH region by developing and executing a comprehensive marketing plan to generate leads and boost brand awareness with an accent on multi-touch campaigns, event management, and localized content creation. Focus on analyzing market trends, optimizing marketing budgets, and reporting on campaign success for a global SaaS product company.

Location: Hybrid, Mannheim, Germany

Company

hirify.global develops holistic Software-as-a-Service solutions that enable global companies from a wide range of industries to ensure transparency, efficiency, and trust along their entire value chain, utilizing innovative technologies such as artificial intelligence.

What you will do

• Develop and execute a regional marketing plan tailored to the DACH market.
• Launch multi-touch campaigns to attract, nurture, and convert leads.
• Organize impactful in-person and virtual events, including webinars and trade shows.
• Collaborate on localized marketing content, such as case studies and thought leadership pieces.
• Analyze market trends, competitors, and customer needs to inform strategies.
• Optimize marketing budgets and track campaign performance using analytics.

Requirements

• Minimum of 2 years of experience in B2B field marketing within the SaaS industry.
• Proven experience planning and executing German-speaking events and marketing campaigns.
• Strong project management skills, with the ability to handle multiple initiatives.
• Collaborative mindset, working effectively with sales and marketing teams.
• Excellent written and verbal communication skills in English and German.

Culture & Benefits

• Work on a purpose-driven mission tackling complex sustainability challenges.
• Opportunity for creativity through collaborative teamwork and open communication.
• Flexibility with hybrid work options.
• Support for personal and professional growth.
• Participation in fun team events and outings with global teams.