Product Marketing Manager (Healthcare)

TL;DR

Product Marketing Manager (Healthcare): Lead go-to-market strategy and execution for digital health solutions focusing on US hospitals, health systems, and large practices with an accent on crafting compelling narratives, building breakthrough campaigns, and driving adoption. Focus on in-depth market research, competitive analysis, and sales enablement to define the future of brain health and cognitive assessments.

Location: 100% remote within the US, with a strong preference for EST time zone based on current team makeup

Company

hirify.global is a Boston-based digital health company transforming brain health worldwide using neuroscience, clinical expertise, and AI.

What you will do

• Develop and execute comprehensive go-to-market strategies and launch campaigns for new product features and releases.
• Conduct in-depth market research and competitive analysis to inform product positioning and messaging that resonates with healthcare buyers.
• Craft clear and compelling product messaging and value propositions that differentiate software in the marketplace.
• Partner with the sales team to develop enablement tools, presentations, and collateral.
• Leverage customer insights and feedback to optimize messaging and identify co-marketing opportunities.
• Create diverse content (e.g., videos, website copy, blogs, whitepapers) and track KPIs for marketing performance.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, or a related field.
• 5+ years of experience in product marketing, preferably in digital health and/or healthcare.
• Demonstrated understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals.
• Proven success in developing and executing go-to-market strategies and sales enablement for healthcare SaaS products.
• Excellent written and verbal communication skills.
• Data-driven approach with experience using analytics tools to optimize marketing performance.

Nice to have

• MBA or advanced degree is a plus.

Culture & Benefits

• Opportunity to transform brain health worldwide with cutting-edge neuroscience, clinical expertise, and AI.
• Join a Boston-based digital health company entering a phase of accelerated growth with 100+ team members.
• Work in a strategic, creative, and cross-functional environment.
• Committed to diversity and inclusion, with reasonable accommodations for disabilities during the recruiting process.