Director Of Growth Marketing (Fintech)

TL;DR

Director of Growth Marketing (Fintech): Own and scale hirify.global’s growth marketing engine to drive efficient customer acquisition, activation, retention, and expansion across hirify.global’s markets with an accent on paid acquisition, organic growth (SEO/AEO), and lifecycle marketing. Focus on turning strategy into measurable results, building scalable systems and teams, and optimizing full-funnel performance.

Location: The company has local offices in Europe, and employees from over 100 nationalities. The role itself does not specify a required location or relocation.

Company

hirify.global builds spend solutions that make managing money seamless and effective for finance teams and employees, aiming to help businesses ‘go beyond’.

What you will do

• Drive efficient customer acquisition through paid channels, SEO/AEO, and marketing website performance.
• Scale lifecycle marketing programs to activate trials, drive adoption, retain customers, and expand revenue.
• Optimise the full funnel by setting channel strategy, running experiments, and allocating budget based on marginal returns.
• Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue.
• Define metrics that reflect business impact and guide investment decisions beyond last-click attribution.
• Lead and develop senior marketers, setting high standards for execution and creating scalable ways of working.

Requirements

• 10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech.
• Proven success operating across both PLG (self-serve) and Sales-led (AE/CSM) models.
• Deep understanding of paid growth channels and a rigorous approach to experimentation.
• Proven ability to operate at both strategic and executional levels.
• Experience leading senior teams and influencing cross-functional partners.
• Background in scaling high-growth companies where you are comfortable with ambiguity.

Culture & Benefits

• Your own hirify.global card (no more out-of-pocket spending!).
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office.
• Comprehensive private healthcare, with coverage options including Vitality, Alan or Médis depending on your location.
• 25 days of holiday + your public holidays, with an option to purchase 5 additional days.
• Access to free mental health and well-being support via MyndUp.
• Paid parental leave.

Hiring process

• Intro Call: 30 minutes with our Talent Acquisition Partner.
• Hiring Manager Interview: A deep dive to discuss your experience building growth engines.
• Challenge & Team Interview: Take-home test and presentation during a 60-minute team interview.
• Bar Raiser: A final interview with our CRO.