Demand Creation Director (Fintech)

TL;DR

Demand Creation Director (Fintech): Developing and scaling a global media engine and brand narrative to drive top-of-funnel growth for a fintech SaaS platform with an accent on category design and storytelling. Focus on transforming marketing into a trusted media brand, orchestrating multi-market campaigns, and leading a high-performing creative pod.

Location: Hybrid working arrangement

Company

An international fintech startup simplifying administration, accounting, and bookkeeping for entrepreneurs through a combination of SaaS and human-in-the-loop services.

What you will do

• Architect the global editorial strategy and content calendar across video, audio, and written mediums.
• Define global positioning, messaging, and tone of voice to establish the brand as a trusted media entity for founders.
• Direct the global PR strategy and secure Tier-1 media coverage through disruptive pitches and newsjacking.
• Lead and mentor a creative pod consisting of content marketing, organic social, PR, design, and events teams.
• Drive category design to shift market perception from basic accounting to modern business building.
• Monitor Share of Voice (SOV), organic traffic growth, and brand sentiment for C-suite reporting.

Requirements

• 8-10 years of marketing experience with a demonstrable focus on Brand, Content Strategy, PR, or Field Marketing.
• Proven track record of managing and scaling in-house creative and communications teams, preferably in B2B SaaS or Fintech.
• Portfolio of successful brand campaigns, multi-format event activations, or PR stunts.
• Experience scaling brand narratives across multiple international markets while maintaining global identity.
• Strong analytical skills to develop and track metrics for marketing effectiveness.
• Previous experience in a tech-driven scale-up; experience in accounting or corporate services is highly desired.

Culture & Benefits

• Multi-cultural environment offering a global perspective.
• Mentorship and learning opportunities from peers and leaders.
• Flexible and hybrid working arrangements.
• Agile working model focused on goals and performance.