Senior Customer Marketing Specialist (SaaS)

TL;DR

Senior Customer Marketing Specialist (SaaS): Developing and executing omnichannel marketing campaigns to drive customer growth and retention throughout their lifecycle, with an accent on product adoption, upsell, and cross-sell. Focus on leveraging data analytics to optimize campaign performance and building cross-functional partnerships.

Location: Remote - USA; also an office in San Diego, CA

Salary: $92,000.00 - $116,000.00

Company

hirify.global is a technology company focused on saving lives on roadways through cutting-edge solutions, powered by a diverse and innovative team.

What you will do

• Develop a deep understanding of customer goals, industry dynamics, and business objectives.
• Design and execute customer marketing plans supporting the customer lifecycle (expansion, upsell, cross-sell, product adoption, and retention).
• Create impactful, multi-format content that informs and engages customers.
• Partner cross-functionally with sales, customer success, product, and marketing subject matter experts.
• Deliver personalized, multi-channel campaigns using email, digital, direct mail, and other tactics.
• Monitor campaign performance, analyze results, and optimize efforts for ROI and business goals.

Requirements

• 5+ years of B2B marketing experience; SaaS experience strongly preferred.
• Minimum of 2 years in customer marketing or lifecycle marketing roles.
• Proven success in building and executing marketing strategies with measurable outcomes.
• Hands-on experience designing programs for customer retention, product adoption, and account expansion.
• Strong analytical skills with a data-driven approach to optimizing campaign performance.
• Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance, Health Savings Account, Flexible Spending Accounts.
• 401(k) with company match.
• Life and AD&D insurance, Short-Term and Long-Term Disability.
• Flexible Time Off (FTO) or Paid Time Off (PTO), 11 paid holidays plus 1 inclusive holiday.
• Employee Well-Being program, Volunteer Time Off, Employee Referral program, Education Reimbursement.
• Commitment to diversity and inclusion, providing reasonable accommodation for candidates with disabilities.