TL;DR
Senior Marketing Manager: Owning the regional marketing strategy and Account-Based Experience (ABX) framework for the MEA region with an accent on scalable 1:Few and 1:Many programs. Focus on integrated marketing plans that expand hirify.global’s footprint across key industries, drive partner-enabled pipeline creation, accelerate acquisition and cross-sell, and strengthen brand equity in emerging markets.
Location: Dubai, UAE. Hybrid
Company
hirify.global transforms complex data landscapes into actionable insights, driving strategic business outcomes, and serves over 40,000 global customers.
What you will do
- Own MEA Growth & ABX Strategy with a focus on scalable 1:Few / 1:Many programs.
- Develop and execute the regional marketing plan aligned to market share growth objectives, priority industries and segments, and channel GTM priorities.
- Partner closely with Channel Sales leadership, distributors, strategic resellers, and the regional Partner Marketing Manager to align on target industries, solution plays, and pipeline priorities.
- Adapt and activate global campaigns within MEA to reflect market maturity, competitive landscape, and industry relevance.
- Own holistic marketing contribution across MEA, including partner-influenced pipeline, acquisition metrics, and expansion impact.
- Support data-driven budget decisions in collaboration with Channel Sales and Partner Marketing, leveraging intent signals and regional insights to prioritize investment and optimize program performance.
Requirements
- 10+ years of B2B marketing experience, with strong Field Marketing exposure.
- Experience in enterprise software, SaaS, BI, or data-driven technology preferred.
- Experience operating in emerging or developing markets and working in partner-led or channel-driven business models.
- Strong collaboration experience with partner marketing teams.
- Hands-on experience with marketing technologies such as Salesforce.com, Marketo, ON24, LinkedIn, and digital platforms.
- Bachelor’s degree in Marketing, Business, or equivalent experience.
Nice to have
- Intent data experience (e.g., 6sense).
- Ability to travel up to 25%.
Culture & Benefits
- Genuine career progression pathways and mentoring programs
- Culture of innovation, technology, collaboration, and openness
- Flexible, diverse, and international work environment
- Giving back is a huge part of our culture.
- Extra “change the world” day plus another for personal development.
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