Associate Director, UA (Gamedev)

TL;DR

Associate Director, UA (Gamedev): Driving profitable growth for mobile games by owning the full UA strategy and execution across major channels. Focus on strategic experimentation, performance optimization, and team collaboration to unlock sustainable growth and improve efficiency.

Location: Must come to the Barcelona office at least 2 days per week

Company

hirify.global is a global leader in interactive entertainment, connecting players in 175+ countries through a diverse portfolio of games.

What you will do

• Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.
• Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.
• Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.
• Lead measurement frameworks (SKAN, MMM, incrementality studies, pLTV) to improve decision quality.
• Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.
• Mentor UA managers and analysts; help build structured career growth and execution excellence.

Requirements

• 8–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.
• Proven track record of scaling multi-million €/$ UA budgets profitably.
• Strong fluency in SKAN, mobile attribution, LTV modeling, and ROAS optimization.
• Experience leading and developing high-performing teams.
• Strong analytical thinking and decision-making using data and experimentation.

Nice to have

• Familiarity with Match-3/puzzle models and hybrid-casual or builder games

Culture & Benefits

• Hybrid working model.
• 25 days of annual leave, plus public holidays.
• Private medical insurance for you and your family.
• Free language lessons in English, Spanish, and Catalan.
• Professional development budget for skills training.