Expansion Lead (SaaS, AI)

TL;DR

Expansion Lead (SaaS, AI): Leading new merchant acquisition and market scaling in Germany for an AI-driven B2B SaaS platform in food & hospitality, with an accent on full-cycle sales and go-to-market strategy. Focus on identifying fastest-converting ICPs, creating local proof points, and refining the German market playbook for national scale.

Location: Remote, based in Germany, with travel within Germany and occasionally to Amsterdam.

Company

hirify.global is building an AI-driven B2B SaaS growth and commerce operating system for independent food & hospitality brands.

What you will do

• Own new merchant acquisition and national scaling in Germany for restaurants, chefs, and F&B brands.
• Run full-cycle sales: outreach, close, and onboarding to generate ARR.
• Identify the fastest-converting ICPs and go-to-market motions.
• Act as the local point of contact for early partners and strategic merchants, representing hirify.global at events.
• Spot friction in onboarding, payments, and merchant experience to create and refine the German go-to-market playbook.
• Act as the voice of the German market internally, ensuring local needs are reflected in product, pricing, and processes.

Requirements

• 3–6 years experience in sales, business development, or commercial roles.
• Experience in a startup or fast-growing scale-up environment.
• Fluent in German and strong in English.
• Comfortable selling before everything is perfect.
• Open for travelling within DE, and occasionally to Amsterdam.
• High energy, low ego, strong ownership mindset.

Nice to have

• Local network in the restaurants industry.

Culture & Benefits

• Competitive base salary aligned with experience and market.
• Strong, uncapped commission structure tied directly to impact.
• Equity upside for strong performers as the market scales.
• Remote-first setup with flexibility and regular in-person time.
• Direct exposure to founders and real influence on company direction.
• High ownership role with clear growth trajectory and opportunity to scale a live market.