Vice President, Growth Marketing (SaaS, B2B)

TL;DR

Vice President, Growth Marketing (SaaS, B2B): Scaling a B2B / enterprise performance marketing engine with an accent on optimizing demand strategies across paid media, email, social, content, and field events. Focus on driving pipeline growth, managing media spend, and leveraging AI-forward strategies to generate qualified leads and measurable impact.

Location: Remote in the United States, with travel required to the New York Office once a month.

Salary: $260,000-$290,000 USD base, plus bonus and equity

Company

hirify.global delivers credential security solutions to businesses and employees worldwide.

What you will do

• Own and optimize hirify.global’s annual B2B media budget across core paid channels (search, display, LinkedIn, programmatic, affiliates) to generate qualified leads and pipeline.
• Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing.
• Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights.
• Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life.
• Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing and conversion optimization.
• Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging channels and techniques.

Requirements

• 10+ years of experience in growth marketing or demand generation, and 5+ years in marketing leadership.
• Demonstrated success scaling B2B demand programs and owning large media budgets in a fast-paced, high-growth SaaS environment.
• Strong command of marketing performance metrics, attribution modeling, and marketing ROI frameworks.
• Hands-on experience with B2B martech tools such as Marketo, Salesforce, ZoomInfo, and paid platforms like Google, LinkedIn, and programmatic ad networks.

Nice to have

• Experience partnering cross-functionally and influencing stakeholders across Sales, Product, and Finance.
• A curious, AI-forward mindset and willingness to introduce modern marketing strategies.
• Clear communication and presentation skills to share insights with leaders.

Culture & Benefits

• Equal Parental Leave: Up to 20 weeks fully paid leave regardless of gender.
• Mental health services through Spring Health and well-being days.
• Mentorship program for continuous learning.
• Comprehensive health coverage, including dependents.
• Unlimited PTO, paid holidays, and sick leave.
• Betterment 401(k) retirement plan.
• Donation matching program up to $500 per year.
• Weekly lunch in the office and monthly happy hour.
• Team buildings and seasonal social events.