Integrated Marketing Manager (Fintech)

TL;DR

Integrated Marketing Manager (Fintech): Developing and executing field marketing strategies and programs for the Northern EU region, supporting sales and partnerships to align marketing initiatives with sales objectives. Focus on driving awareness, engagement, qualified pipeline, and achieving revenue targets through localised integrated campaigns and account-based marketing.

Location: Must be based in London, with a requirement to go to the office at least 3 days per week.

Company

hirify.global builds spend solutions to make managing money seamless, empowering, and effective for finance teams and employees, serving over 40,000 customers.

What you will do

• Develop and execute integrated field and regional marketing programs (events, webinars, roundtables, roadshows, co-marketing) to drive awareness, engagement, and qualified pipeline for the sales team.
• Strategise and oversee the execution of a mix of sponsored and owned events and experiences with a localised approach to maximise impact and engagement.
• Develop account-based marketing programs targeting key mid-market accounts in collaboration with the sales and SDR teams.
• Leverage digital channels (email, social, content syndication, paid) to amplify field activities and ensure consistent follow-up.
• Collaborate closely with the Sales and Partnerships team to develop and align marketing initiatives with sales objectives.
• Analyse and report on performance metrics to inform strategy and communicate results to leadership.

Requirements

• Solid understanding of B2B SaaS marketing, with the ability to craft and execute comprehensive field marketing strategies.
• At least 5 years of experience in a relevant B2B marketing role with experience in field, regional, or account-based marketing with direct sales alignment.
• Strong financial acumen, project management, and communication skills, with the ability to manage budgets and calculate marketing ROI.
• Excellent analytical skills and the ability to adapt strategies based on data in a dynamic market.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
• Fluent in English (C1+), as it is the company language.

Nice to have

• Experience with FinTech.

Culture & Benefits

• Your own hirify.global card, eliminating out-of-pocket spending.
• Lunch provided for your work days (catered meals or lunch allowance based on local office).
• 28 days of holiday plus public holidays, with an option to purchase 5 additional days.
• Access to free mental health and well-being support through MyndUp.
• Paid parental leave.