Senior Field Marketing Specialist (Fintech)

TL;DR

Senior Field Marketing Specialist (Fintech): Developing and executing localized marketing strategies in France to drive pipeline and revenue targets with an accent on demand generation activities and sales enablement. Focus on translating global objectives into local actions, managing marketing budgets, and analyzing campaign performance in the French market.

Location: Hybrid role with two days of remote working. Requires deep knowledge of the French market and local business culture.

Company

hirify.global is a leading financial technology company that simplifies and automates business processes through innovative digital solutions, connecting businesses with customers, suppliers, and financial institutions.

What you will do

• Develop and manage annual and quarterly field marketing plans for France.
• Lead end-to-end execution of localized demand generation campaigns (webinars, trade shows, customer events, direct mail).
• Manage the dedicated regional marketing budget (up to €100,000 annually).
• Analyze campaign performance and ROI, reporting results to sales and global marketing leadership.
• Create, localize, and manage sales enablement materials including presentations and case studies.
• Serve as the primary marketing contact for regional Account Executives and manage stakeholder communication.

Requirements

• Bachelor's degree (or equivalent) in Marketing, Business Administration, or a related field.
• Minimum 5 years of progressive experience in B2B marketing.
• At least 3 years of experience in a dedicated field or regional marketing role within the technology or relevant industry sector.
• Native/Fluent French and Business Fluent English.
• Deep knowledge of the French market, including local business culture, partnerships, and data protection regulations.
• Proficiency in CRM and Marketing Automation platforms.
• High degree of autonomy, excellent project management capabilities, and strong persuasive power in stakeholder management.

Culture & Benefits

• Competitive gross salary reflecting skills and experience.
• Flexible working hours with two days of remote working to achieve work-life balance.
• Mobile phone subscription, supplementary health insurance, and meal vouchers.
• Opportunity to develop technical skills and knowledge about business processes.
• Commitment to fostering a diverse and inclusive workplace.
• Dedication to ethical practices and making a positive impact through innovative solutions.

Hiring process

• All roles are subject to some form of background check.
• Simple identity and degree verification for most roles.
• Potential verification of criminal record and employment history for other roles.