Media Planning And Strategy Lead (AI)

TL;DR

Media Planning and Strategy Lead (AI): Develop and execute comprehensive media strategies to build awareness for hirify.global and Claude across target audiences with an accent on brand building and performance marketing to ensure media investments drive meaningful business impact. Focus on shaping how the company communicates across various channels and balancing brand awareness with performance objectives in a fast-moving AI industry.

Location: Expect all staff to be in one of hirify.global's offices (San Francisco, CA | New York City, NY) at least 25% of the time.

Salary: $320,000 - $400,000 USD

Company

hirify.global’s mission is to create reliable, interpretable, and steerable AI systems.

What you will do

• Develop and own hirify.global's integrated media strategy across all channels, including digital, broadcast, audio, out-of-home, print, and emerging platforms.
• Lead media planning and buying for brand campaigns, product launches, and always-on initiatives, ensuring alignment with business objectives and target audience insights.
• Manage media budgets and optimize allocation across channels based on performance data, market dynamics, and strategic priorities.
• Partner with Marketing Data Science to establish measurement frameworks, attribution models, and reporting that demonstrate media impact and inform optimization decisions.
• Oversee relationships with media agencies, vendors, and platform partners, ensuring strategic alignment, excellent execution, and accountability.

Requirements

• Have 12+ years of experience in media planning and strategy, with at least 5 years in a leadership role at a brand, agency, or technology company.
• Have a proven track record of developing and executing integrated media strategies across digital, traditional, and emerging channels.
• Are highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate ROI.
• Have experience managing significant media budgets and making strategic trade-offs to maximize impact.
• Are skilled at managing agency relationships and holding partners accountable for strategic alignment and execution quality.
• Can translate business objectives into actionable media plans and communicate strategy clearly to both technical and non-technical stakeholders.

Nice to have

• Experience in the technology sector, particularly with AI, developer tools, or enterprise software products.
• Background in both brand marketing and performance marketing, with an understanding of how media strategies differ across the funnel.
• Experience with international media planning and navigating diverse market dynamics.

Culture & Benefits

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.
• Lovely office space in which to collaborate with colleagues.