Sales and Marketing Operations Specialist (Healthcare Technology)

TL;DR

Sales and Marketing Operations Specialist (Salesforce): Collaborating with sales, marketing, and product teams to streamline operational workflows and support sales enablement and integrated marketing initiatives with an accent on Salesforce CRM management, reporting, and marketing automation. Focus on leveraging data and technology to improve visibility, optimize processes, and drive business growth within the healthcare technology industry.

Location: This position is mostly remote, but you might need to come to the office sometimes for meetings, training, or company events. Candidates must be eligible to work in the United States.

Company

MEDHOST (part of hirify.global) has provided innovative healthcare solutions for over 40 years, helping healthcare facilities achieve operational, financial, and clinical excellence.

What you will do

• Collaborate with sales, marketing, and product teams on go-to-market strategies and sales enablement initiatives.
• Support the planning and execution of integrated, multi-channel marketing campaigns.
• Partner with product and marketing leadership to support product launch activities.
• Serve as the Salesforce subject-matter expert for CRM configuration, data governance, reports, and marketing automation.
• Manage and execute integrations between Salesforce, marketing automation, and other data platforms.
• Support the sales team with various operational tasks, including quoting, contracting, and new team member onboarding.
• Conduct market and competitive research and analyze campaign performance data to identify trends and opportunities.
• Identify and implement opportunities for automation, process improvement, and configuration optimization.

Requirements

• Bachelor’s degree or higher in Marketing, Communication, Business, or a related field.
• 3+ years of experience in sales and marketing operations, marketing generalist roles, or sales enablement, specifically within the healthcare technology industry.
• Demonstrated proficiency with Salesforce CRM, including dashboard/report creation, data structure understanding, CRM configuration, and marketing automation tools (e.g., Pardot).
• Ability to translate business requirements into scalable Salesforce workflows, automations, and process improvements.
• Experience supporting integrations between CRM, marketing automation platforms, and data tools.
• Experience executing multi-channel marketing campaigns and product launches.
• Strong analytical, reporting, and problem-solving skills with experience using tools such as Excel and Power BI.
• Excellent written and verbal communication skills, with the ability to present information and insights clearly.
• Highly organized and detail-oriented, with the ability to manage multiple projects, tasks, and deadlines.
• Strong interpersonal skills to build effective working relationships across teams.

Nice to have

• Experience with healthcare data tools such as Definitive Healthcare or similar platforms.
• Project management experience.

Culture & Benefits

• 3 weeks' vacation and 5 personal days.
• Comprehensive medical, dental, and vision benefits starting from your first day.
• Employee stock ownership and RRSP/401k matching programs.
• Lifestyle rewards.
• Remote work flexibility with occasional office visits.
• Ability to handle confidential information with professionalism and discretion.