Senior Social Media Specialist (iGaming)

TL;DR

Senior Social Media Specialist (iGaming): Facilitating and executing Betway UK's social media strategy to drive brand engagement, customer acquisition, and retention through compelling content and campaigns. Focus on leading real-time coverage of major sporting events, managing community engagement, and ensuring brand compliance within the UK gaming commission.

Location: Role is focused on Betway UK’s social media strategy across the region.

Company

Betway, part of the NYSE-listed Super Group, is a leading digital gaming company aiming to be a global leader in online sports betting and casino industry.

What you will do

• Implement and lead the global social media strategy across sports & casino verticals for Betway UK.
• Curate, schedule, and manage high-impact content and campaigns across platforms like Meta, Snapchat, X, TikTok, and YouTube.
• Lead real-time and reactive coverage of major sporting events and cultural moments.
• Manage community engagement, working with customer service to resolve issues efficiently.
• Collect, analyse, and report performance data to optimize social media strategy and KPIs.
• Develop influencer marketing strategies and ensure brand compliance with UK Gaming Commission standards.

Requirements

• Strong verbal and written communication skills.
• Experience working collaboratively in cross-functional teams.
• Expertise in managing multiple projects simultaneously, delivering on time and within scope.
• Exceptional attention to detail and ability to adapt quickly to changing environments.
• Knowledge of sports betting markets, online gaming, or casino industry is highly desirable.
• Familiarity with gambling regulations and compliance requirements is desirable.

Culture & Benefits

• Comprehensive learning and development programmes for skill expansion and career advancement.
• Innovative Performance Tool for regular, constructive feedback.
• Employee Assistance programme with benefits including Vitality Health Care, Unum Dental, Life Assurance & Income Protection.
• Tusker car scheme, Cycle to Work, and retail discounts.
• Supportive, inclusive, and empowering environment with a focus on diversity across 16 countries and 85 nationalities.