Senior Social Media Specialist (iGaming)

TL;DR

Senior Social Media Specialist (iGaming): Lead and execute social media strategy for Betway UK focusing on sports and casino verticals, managing content, campaigns, and community engagement. With an accent on compliance with UK gaming regulations and brand integrity. Focus on strategic leadership, real-time event coverage, influencer marketing, and cross-functional collaboration.

Location: Hybrid in North London, United Kingdom

Company

hirify.global is part of Super Group, a NYSE-listed digital gaming company powering marketing and technology for leading sports and iGaming brands in the UK.

What you will do

• Lead and implement social media strategy across sports and casino platforms.
• Manage content creation, scheduling, and paid campaigns to meet KPIs.
• Collaborate with design, marketing, and global teams to produce engaging multimedia assets.
• Drive community management with a customer-first approach and coordinate with customer service.
• Ensure compliance with UK Gaming Commission and responsible gaming standards.
• Develop influencer marketing strategies and maintain brand consistency.

Requirements

• Location: Hybrid role based in North London, UK
• Proven experience managing and optimizing social media channels with strong analytical and reporting skills.
• Excellent communication and organizational skills with ability to manage multiple projects.
• Collaborative mindset and adaptability in fast-paced environments.
• Understanding of UK gaming regulations and compliance requirements.
• Experience working with sports betting markets and online gaming industry is desirable.

Nice to have

• In-depth knowledge of sports betting markets and player behavior.
• Experience in customer retention strategies.
• Familiarity with gambling regulations across jurisdictions.

Culture & Benefits

• Learning and development programs for career growth.
• Performance feedback tools to support development.
• Employee Assistance Programme and comprehensive health benefits including Vitality Health Care and Unum Dental.
• Life assurance, income protection, and cycle to work scheme.
• Retail discounts and Tusker car scheme.

Hiring process

• Application review and relevance assessment for Talent Management and Development Programme.
• Shortlisted candidates may complete an assessment.
• Credit and criminal record checks as part of verification process.