Principal User Experience Designer (AI)

TL;DR

Principal User Experience Designer (AI): Building and defining the future of AI-driven travel experiences across hirify.global's ecosystem with an accent on intelligent, conversational, and agentic systems, and setting new design standards. Focus on translating AI strategy into inspiring, customer-centered experiences, influencing design strategy, and evolving design systems for AI-native patterns and intelligent interaction logic.

Location: Chicago, Illinois, United States (flexible work model with offices)

Salary: $208,000–$291,500 (Chicago)

Company

hirify.global is a travel technology product company powering global travel for everyone, everywhere.

What you will do

• Translate strategic vision into high-impact visual stories and prototypes for AI-driven travel experiences.
• Lead through making, utilizing exceptional visual design and prototyping skills to rapidly explore and validate ideas.
• Push the boundaries of AI and next-generation interfaces, envisioning new paradigms for conversational, multimodal, and adaptive experiences.
• Design for agentic and mixed-initiative interactions, crafting clear mental models and user feedback mechanisms.
• Evolve Expedia’s design system to support AI-native patterns, adaptive layouts, and intelligent interaction logic.
• Embed responsible AI design principles that prioritize fairness, explainability, and user trust.

Requirements

• 8+ years of relevant professional experience.
• Bachelor’s degree in Human-Computer Interaction, User Experience Design, Cognitive Science, or a related design or technical field; or equivalent professional experience.
• Demonstrated thought leadership and domain expertise in designing complex, AI-driven systems and experiences.
• Mastery in Visual Design and Prototyping, with strong proficiency in UX Design, System Design, and Motion Design.
• Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, and data-informed interaction design.
• Expert knowledge of modern design and prototyping platforms, including Figma.

Culture & Benefits

• Open culture where everyone belongs, guided by Values and Leadership Agreements.
• Full benefits package including medical/dental/vision, generous time-off, and parental leave.
• Exciting travel perks, wellness & travel reimbursement, travel discounts, and IATAN membership.
• Flexible work model and career development resources to fuel passion for travel.
• Committed to creating an inclusive work environment with a diverse workforce.