Product Marketing Specialist (Photo Products)

Location: Barcelona, Spain; hybrid workplace

Company

hirify.global develops photo products that help customers preserve and share meaningful memories.

What you will do

• Monitor performance indicators across local markets to identify trends and growth opportunities.
• Research competitor products and messaging to identify market differentiation opportunities.
• Partner with Research, Brand, Marketing, Product, and User Experience teams on customer studies and product campaigns.
• Develop go-to-market strategies and category roadmaps for emerging photo product categories.
• Create customer-focused product value propositions and maintain consistent messaging across touchpoints and sales channels.
• Prepare commercial reports and create product-focused content, including blog and social media posts.

Requirements

• 1–3 years of experience in product marketing, brand management, or proposition development.
• Practical experience launching products, creating market plans, or managing product lifecycles.
• Strong commercial skills, including performance data analysis and hypothesis development.
• Clear English communication skills are required.
• Experience working cross-functionally with Product, User Experience, Research, and related teams.

Nice to have

• Knowledge of the photo product industry and its competitive landscape.
• Experience in customer research and product positioning.
• A degree or formal qualification in marketing, business, or a related field.

Culture & Benefits

• 8-month fixed-term contract.
• Hybrid work based in Barcelona.
• Cross-functional collaboration across Product, Marketing, Brand, Commercial, Research, and User Experience.