Product Marketing Specialist

Location: Barcelona, Spain; hybrid workplace

Company

hirify.global develops photo products that help customers preserve and share meaningful memories.

What you will do

• Monitor key performance indicators across local markets and identify trends and growth opportunities.
• Own go-to-market strategies for emerging product categories from planning through execution.
• Build category roadmaps to support quarterly resource planning.
• Develop product value propositions based on customer needs and maintain consistent messaging across channels.
• Research competitors, run customer studies, and test new product presentation concepts with Brand and Marketing teams.
• Create commercial reports and content, including blog posts and social media materials.

Requirements

• 1–3 years of experience in product marketing, brand management, or proposition development.
• Experience launching products, creating market plans, or managing product lifecycles.
• Strong commercial skills, including performance data analysis and hypothesis development.
• Clear communication skills in English for sharing priorities and ideas across teams.
• Experience collaborating with Product, User Experience, Research, Brand, Marketing, and Commercial teams.

Nice to have

• Knowledge of the photo product industry and its competitive landscape.
• Experience conducting customer research to shape product positioning.
• A degree or formal qualification in marketing, business, or a related field.

Culture & Benefits

• Cross-functional collaboration across Product, Marketing, Brand, Commercial, User Experience, and Research teams.
• Opportunity to contribute to emerging product categories and connect customers with meaningful memories.
• Fixed-term contract for six months.