Performance Manager (Digital Marketing)

TL;DR

Performance Manager (Digital Marketing): Designing and executing a robust performance ecosystem for digital education with an accent on data-driven strategies and campaign optimization. Focus on advanced platform management, scaling investment, and ensuring impactful acquisition.

Company

Digital educational group with a global presence.

What you will do

• Manage and optimize campaigns across various platforms including Meta Ads and Google Ads.
• Develop end-to-end acquisition strategies and optimize customer journeys.
• Analyze data and key metrics to drive performance improvements.
• Coordinate with commercial teams to enhance lead quality and revenue impact.
• Lead a small operational team, setting priorities and reviewing results.

Requirements

• Advanced expertise in Meta Ads and Google Ads.
• Experience with education funnels and high-volume B2C.
• Strong knowledge of tracking and analytics tools.
• Ability to make quick, data-driven decisions.
• Technical curiosity and resilience in a dynamic environment.