Marketing Manager (iGaming)

TL;DR

Marketing Manager (iGaming): Develop and execute marketing strategies to drive user acquisition, engagement, and retention with an accent on budget management, campaign performance analysis, and team leadership. Focus on optimizing marketing ROI, aligning local and central teams, and driving growth in the online sports betting and casino industry.

Location: Hybrid in Ontario, Canada

Company

hirify.global is part of Super Group, a NYSE-listed digital gaming company focused on leading the online sports betting and casino industry globally.

What you will do

• Manage annual marketing budgets and forecasts, ensuring alignment with business objectives.
• Develop and implement comprehensive marketing strategies to drive customer acquisition and retention.
• Lead and mentor the local marketing and acquisition team in a high-performance environment.
• Track and analyze marketing campaign performance, providing insights and optimization recommendations.
• Build and maintain key relationships with partners and oversee commercial negotiations.
• Collaborate across departments to align country strategy and support ROI requirements.

Requirements

• Location: Hybrid work based in Ontario, Canada
• Significant experience in digital marketing, including SEO, mobile marketing, and social media channels.
• Strong organizational and communication skills with ability to manage multiple projects.
• Experience with programmatic and display media campaigns.
• Passion for sports and entertainment industry.
• Ability to thrive in fast-paced and pressurized environments.

Nice to have

• Knowledge of sports betting markets, odds calculation, and market trends.
• Experience in online gaming or casino industry with understanding of player behavior and regulations.
• Familiarity with gambling regulations and compliance in various jurisdictions.
• Experience developing customer retention strategies.
• Casino and iGaming experience.

Culture & Benefits

• Learning and development programs to support fast career growth.
• Performance feedback tools to aid professional development.
• Employee Assistance Programme offering support resources for employees and families.

Hiring process

• Application review with response expected within 2 weeks.