Marketing Analytics & Measurement Lead

TL;DR

Marketing Analytics & Measurement Lead: Lead the design and development of advanced marketing measurement systems and automation frameworks to drive data-driven growth and maximize marketing ROI. Focus on incrementality testing, marketing mix modeling, multi-touch attribution, and AI-enhanced analytics to influence global marketing strategy and decision-making.

Location: Hybrid in Europe, based in Spain

Company

hirify.global is the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe, serving millions of customers across 44 markets.

What you will do

• Build scalable frameworks, models, and automation to measure marketing effectiveness and ROI.
• Translate analytical results into actionable investment recommendations.
• Partner with engineering and data science teams to industrialize measurement systems including incrementality testing, MMM, and MTA.
• Act as a thought leader influencing marketing measurement strategy and adoption of new frameworks.
• Champion an incrementality-first mindset across the organization.

Requirements

• Must have 5+ years experience in marketing analytics or marketing science in digital/app-based businesses.
• Hands-on experience with incrementality testing methods (Conversion Lift, GeoLift, Causal Impact).
• Proficiency in Python or R and SQL for data manipulation.
• Strong ability to interpret complex datasets and communicate insights effectively.
• Excellent communication and stakeholder influence skills.
• Location: Must be based in Spain or able to work hybrid in Europe.

Nice to have

• Experience with multi-touch attribution and marketing mix modeling.
• Familiarity with cloud data environments (BigQuery, AWS, GCP) and visualization tools.
• Experience with performance marketing platforms like AppsFlyer, Meta Ads, Google Ads.
• Passion for experimentation, automation, and simplifying complex systems.
• Experience with applied AI tools and AI-enhanced problem solving.

Culture & Benefits

• Competitive salary and benefits including flexible benefits, performance bonuses, and relocation support.
• Continuous learning opportunities with free Coursera access and leadership development.
• Personalized career paths and internal mobility programs.
• Hybrid home-office model focused on work-life balance and flexibility.
• Fun and inclusive work environment with social events and no dress code.
• Agile mindset culture supporting innovation and high performance.