Growth Product Manager (Health & Fitness)

TL;DR

Growth Product Manager (Health & Fitness): Leading the strategy and execution of monetisation initiatives to maximise user lifetime value with an accent on pricing, paywall experience, and offer segmentation. Focus on collaborating with cross-functional teams to enhance conversion rates and drive revenue growth.

Location: Hybrid (London, Vilnius)

Company

Flo is the world’s #1 health & fitness app, focused on building a better future for female health.

What you will do

• Analyse and optimise paywalls and pricing strategies across regions and segments.
• Define and implement pricing tactics for subscriptions and complementary products.
• Design and optimise paywall experiences to maximise conversion rates.
• Develop targeted pricing strategies for lifecycle moments and seasonal campaigns.
• Collaborate with engineering, design, analytics, and finance teams to enhance monetisation systems.
• Oversee App Store Connect and Google Play Console configurations related to pricing and subscriptions.

Requirements

• Proven experience in pricing and subscription plan segmentation strategies.
• Strong track record in designing high-converting paywall experiences.
• Hands-on experience with offers, discounts, and subscription tiers.
• Deep expertise in A/B testing and experimentation.
• Excellent analytical and problem-solving skills.
• Comfortable in a fast-paced, high-experiment environment.